Canadian card market gets more crowded
The Canadian credit card market will get more competitive today as JPMorgan Chase & Co. teams up with a leading hotel chain to launch the first in what's expected to be a wave of new affinity Visa cards.
Chase Card Services, a unit of the New York-based bank, is expected to launch a program today with Marriott International Inc. that gives Canadian card holders accelerated access to rooms, upgrades and other goodies at the 2,600 hotel chain, including its 50 Canadian locations.
This is the first Canadian affinity card launch for Chase, and comes in the wake of its $2.3-billion purchase of Sears Canada Inc.'s credit card unit last year, a move that gave Chase a back office in Canada.
Chase Card Services, a unit of the New York-based bank, is expected to launch a program today with Marriott International Inc. that gives Canadian card holders accelerated access to rooms, upgrades and other goodies at the 2,600 hotel chain, including its 50 Canadian locations.
This is the first Canadian affinity card launch for Chase, and comes in the wake of its $2.3-billion purchase of Sears Canada Inc.'s credit card unit last year, a move that gave Chase a back office in Canada.
Read more at: Canadian card market gets more crowded
posted by e-borneo.com @ 5:49 PM
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